Creating Boundless Impact
PROJECT:
FOCUS:
ROLE:
YEAR:
THE BRAND
Reimagining a Global technology brand.
A refreshed visual identity designed to make UST feel more contemporary, confident and connected to the technology ecosystem.
THE OPPORTUNITY
From technology provider to technology partner.
The opportunity was to create an identity that felt:
Human
Approachable and collaborative
Confident
Credible and forward-looking
Connected Reflecting a global tech ecosystem
Dynamic
Able to adapt in different contexts
VISUAL DESIGN SYSTEM
Designing a system, not just a logo.
The refreshed identity created a more cohesive and contemporary expression for UST by giving the brand a flexible visual system that could evolve across digital, communication and campaign touchpoints.
ICONOGRAPHY & ILLUSTRATION
One identity. Many expressions.
A single square serves as an anchor, representing the building blocks and tools UST uses to construct unique solutions. The square also serves as the primary inspiration for the new brand’s overall visual identity.
